The big question is what happens to TNA now. Just the perception that Spike was involved with a company in financial duress may have been enough to sever ties altogether. I would even ponder that the major talent cuts (Hogan, Styles, Sting) were an issue. Finding advertisers could have also been an issue.
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This could simply be a story of Spike wishing to rebrand itself with pro wrestling on the outside. Spike is now in the MMA game and always appeared to have seen TNA as an opportunity to promote the MMA shows. TNA do bring in over one million fans a week, a pittance compared to the WWE, but yet a significant bargain related to the cost to Spike. Whether you are a fan of TNA or not, the move is very surprising on Spike’s end. Russo’s email almost certainly sealed TNA’s fate, but there were other issues at play here, none yet which have been identified. I predicted earlier in the year that Viacom was going to make a play for the WWE although that has never been confirmed. Spike has had months to renew their deal with TNA, yet for other reasons they opted not to do so. This email was only recently revealed by Johnson. Russo is getting a lot of the blame today but again, that is unfair. Johnson broke the story, Russo denied it making it worse, and eventually Russo was reportedly forced to admit his mistake and his employment with TNA. Those suspicions were confirmed when Russo sent Mike Tenay and Tazz production notes through an email and mistakenly copied Mike Johnson of. Many including Meltzer had inclinations that Russo was back in TNA for some time now, yet none were able to confirm this.
While it is unfair to blame Vince Russo entirely for the lack of a TV deal, he will certainly come out of this looking like a buffoon. Meltzer reports that there is heat there and the Spike folks don’t like Russo. Dave Meltzer reports on that Spike TV/Viacom were very upset when news broke that Vince Russo was employed by the company.
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